Appfigures review (2026): which plan an indie iOS developer actually needs

Appfigures is the most indie-friendly of the established app intelligence platforms: self-serve, published prices, and a genuinely useful free tier for consolidating reports. Its weakness is the one every tool in this category shares — the numbers about apps that aren't yours are estimates from a model, not data.

Plan limits are in tracked keywords, so it helps to know your number before choosing. On iOS your keyword field holds 100 bytes per locale, which in English usually fits 12–16 comma-separated terms. Add the words in your title and subtitle, and a handful of phrases you're trying to break into, and one locale typically needs 20–30 tracked keywords.

• One place for the money. Downloads, revenue, subscriptions, ad spend and payouts across stores, which App Store Connect alone won't combine.
• Keyword popularity is back. In October 2025 Appfigures announced accurate keyword popularity scores had returned — useful for choosing between two terms.
• App Intelligence, rebuilt. A new version launched in November 2025, and since April 2026 estimates combine iPhone and iPad, with iPad data back to May 2022.
• AI access to your data. A CLI with a local MCP server arrived in August 2026, and on September 29, 2026 a remote MCP server and agent SDK — so tools like Claude can query your Appfigures data directly.
• An API for your own pipelines. Rate-limited at 1,000 requests a day per account, with higher limits available in account settings. Check which plans include API access before building on it.

• Estimates are models. Competitor downloads and revenue are inferred, not reported. Use them to compare relative size and direction, never as a number to put in a pitch deck.
• Your own numbers live in App Store Connect. Impressions, product page views and conversion come from Apple — Appfigures' figures for your app can differ in definition and timing. Our impressions entry explains Apple's definitions.
• It won't tell you what to change. Rank charts show that something moved, not which word to swap. That's analysis — the part covered in ASO tools vs an actual audit.
• Per-app pricing after five. Paid plans include 5 connected apps, then $1.99 per extra app.
• Reviewers' complaints are specific, not systemic. Public reviews mention wanting better keyword tracking and more ad networks for ad-monetised apps.