Services · iOS only · implemented for you
App Store Optimization services for indie iOS apps
ASOitis provides App Store Optimization (ASO) services for indie iOS apps: keyword research, title and subtitle engineering, screenshot and icon strategy, localization, custom product pages and ratings work — implemented in App Store Connect for you rather than handed over as a report. Work starts with a $99 audit; ongoing ASO is $499 or $999 a month.
- Audit$99
- Engagement$499/mo
- The Build$999/mo
- Fixesfrom $49
Last updated Oct 1, 2026 · founder-run by Ahmed Gagan, an iOS developer
What's included
ASO is more than keywords. These are the levers that decide whether an iOS app is found and chosen, and how each one is delivered.
01
Keyword research
The five terms your app can realistically own, the ones worth chasing next, and the twenty not worth fighting for — per locale.
From live App Store search on iPhone and iPad, competitor listings and search-demand data, not a raw export.
02
Title, subtitle and keyword field
60 characters of name and subtitle plus the 100-byte keyword field, written to rank and to read well.
Shipped in App Store Connect with your next version; we track ranks before and after.
03
Screenshots and icon
A screenshot order and captions that sell the first two frames, and an icon brief that survives the search results row.
Briefs and copy you or your designer can execute; product page optimization tests where traffic allows.
04
Localization
Name, subtitle, keywords and promotional text for the storefronts that matter for your category.
Localized for search, not translated word for word — each locale is a separate set of indexed metadata.
05
Custom product pages and in-app events
Pages and events matched to the audiences and keywords your default page can't serve.
Up to 70 custom product pages, each with its own keywords since Apple's October 2025 update.
06
Ratings and reviews
When and how to ask, how to reply, and what your review themes say about the listing.
Read in every audit; review-prompt timing implemented in your app on The Build.
07
AI visibility (GEO)
Getting your app named when people ask ChatGPT, Perplexity, Claude or Google's AI Overviews for a recommendation.
Citable pages and structured data on your site, plus the third-party mentions answer engines draw on.
08
Conversion: onboarding and paywall
The funnel after the install — first launch, onboarding, paywall, trial to paid.
A/B tests coded into your app on The Build, with conversion tracked end to end.
Plans and prices
One-time fixes from $49How it works
Every engagement starts with the audit, so the first change we ship is the one most likely to matter — not the one easiest to bill for.
AuditWeek 1
We freeze your current listing, search your category on real devices, check which answer engines name you, and read the funnel. You get a written report, a keyword map and a 30-day plan.
ShipWeeks 2–4
Metadata, screenshot order and localizations go live in App Store Connect. On monthly plans we make the changes; on the audit you get paste-ready copy.
MeasureWeeks 3–8
Impressions usually shift within 2–3 weeks of a metadata change and keyword ranks within 4–8. We read impressions and conversion by source so we know which change did what.
CompoundMonth 2 onward
Weekly iterations on the Engagement, funnel tests on the Build. AI-engine citations typically take 6–12 weeks to appear, so that work starts early.
Your options, compared
You don't need an agency to do ASO. Here's what each route costs and what it leaves to you. The full breakdown, with sources, is in how much ASO costs in 2026.
| Route | Typical cost | You get | Left to you |
|---|---|---|---|
| Do it yourself with a tool | $9–$249 a month | Keyword data, rank tracking, competitor listings | Deciding what to change, writing it, shipping it, localizing it |
| Freelancer | Hourly; marketplace profiles from about $2 to $40+ an hour | Hands-on help with specific tasks | Vetting quality, setting the strategy, continuity |
| Agency with published prices | Audits ~$999–€2,500; retainers from ~€2,900 a month per market | Full-service ASO, often iOS and Android | The budget — pricing is usually per market or language |
| ASOitis | $99 audit · $499 or $999 a month | iOS ASO and AI visibility, implemented in App Store Connect; funnel tests on The Build | Android and paid ads — we don't do them |
What we don't do
Saying no keeps the work focused, and saves you a sales call if we're the wrong fit.
- Android or Google Play — we're iOS only
- Apple Ads, Meta or TikTok ad management
- Guaranteed keyword rankings — nobody can honestly promise those
- Bought installs, incentivized reviews or anything else that breaks Apple's rules
See how we think before you buy
We publish the same analysis we sell. Read a full teardown, or browse the reference library:
- App Review fixesPlain-English fixes for the rejections indie apps actually get, with reply templates.
- Tool reviewsWhat ASO and subscription tools cost at indie revenue levels, and what they won't do.
- ComparisonsTwo tools, your scenario, one recommendation — with the fee math shown.
- ASO glossaryApp Store and ASO terms defined precisely, with formulas and worked examples.
- ASO by categoryDated snapshots of the top listings in a category, and the playbook they imply.
Questions founders ask first
How much do App Store Optimization services cost?
At ASOitis, a one-time audit is $99, ongoing ASO is $499 a month (two-month minimum), and ASO plus funnel work is $999 a month (three-month minimum). Single fixes run $49–$399. For how that compares with tools, freelancers and other agencies, see how much ASO costs in 2026.
How long does ASO take to work?
Impressions typically move within 2–3 weeks of a metadata change and keyword ranks within 4–8 weeks. Answer-engine citations take longer, usually 6–12 weeks. Anyone promising overnight results isn't doing ASO.
Do you guarantee rankings?
No. Apple controls the ranking and no agency can honestly guarantee a position. What The Build guarantees is outcome against your own baseline: funnel conversion and organic installs above your 90-day baseline by the end of month three, or month four is free.
What access do you need?
For the audit, just your App Store link and a short intake. For monthly plans, App Manager access in App Store Connect so we can make changes, and a repo invite on The Build for in-app tests.
Do you do Android or Apple Ads?
No. ASOitis is iOS-only and focuses on organic App Store Optimization, AI visibility and the conversion funnel. We don't manage paid campaigns.
Is an ASO agency worth it versus a tool?
A tool tells you what's happening; it doesn't decide what to change or make the change. If you already know what to write and just need tracking, buy a tool. If you don't, an audit is cheaper than months of a seat — the trade-offs are laid out in ASO tools vs an actual audit.