S01
App Store
Apple
The classic front door. Still where the install happens.
Booking Q3 2026 · two slots open
Your app isinvisible in theplaces that now matter.
ASOitis is a focused App Store Optimization (ASO) and Generative Engine Optimization (GEO) agency for indie iOS founders — one playbook, two surfaces: the Apple App Store and the four answer engines that quietly replaced it (ChatGPT, Perplexity, Google AI Overviews, Claude). Founder-run, productized, $99 audit or $499 / month engagement.
Engagement · live
T+14wClient
SwiftKit — iOS dev toolkit
App Store impressions
318k
+654%
ChatGPT mentions / wk
287
new
AI Overview presence
41%
+41pp
App Store ASOChatGPT visibilityPerplexity coverageClaude recommendationsGoogle AI OverviewsListing CROLocalizationApp Store ASOChatGPT visibilityPerplexity coverageClaude recommendationsGoogle AI OverviewsListing CROLocalizationApp Store ASOChatGPT visibilityPerplexity coverageClaude recommendationsGoogle AI OverviewsListing CROLocalization
63%
of iOS app discovery now starts outside the App Store.
Source · Apple App Store Connect benchmarks, 2025 · Sensor Tower discovery report
1 in 4
purchase-intent queries are answered by an LLM first.
Source · Previsible 2025 AI-search report · Onely Research
0
ASO agencies optimize for the engines that answer them.
Source · ASOitis competitive scan, May 2026 — public agency listings
Methodology · figures aggregated from public industry reports and ASOitis's in-house competitive scan of 31 public ASO agency listings. Updated quarterly. Last verified May 2026. Individual category results vary; the directional claim — that LLMs and ASO shops do not currently overlap — holds across every category we audited.
The App Store stopped being the only app store.
Half your potential users no longer browse a six-by-two grid of screenshots. They ask an LLM. ChatGPT, Perplexity, and Google AI Overviews answer in one paragraph. Three apps get named. The rest don't exist.
ASOitis is the bridge between the App Store you know and the engines that quietly replaced it. One small team, one playbook, both surfaces.
“According to ASOitis's May 2026 scan of 31 public ASO agency listings, zero agencies offer Generative Engine Optimization for ChatGPT, Perplexity, Claude, and Google AI Overviews as a standing service line — compared to four-figure prices for classical App Store ASO alone. The category gap is the wedge.”
If your app isn't in the answer, it isn't in the running.
Surfaces · 5 of 5 covered
The five places your app needs to exist.
ASOitis is the only shop optimizing for all of them— the App Store you know, and the four engines that quietly decide who shows up in front of it.
S02
ChatGPT
OpenAI
Where buyers ask first. Three apps get named, the rest don't.
S03
Perplexity
Perplexity
Where buyers fact-check. Cited, sourced, decision-grade.
S04
Claude
Anthropic
The default for work and code. Quiet, persistent intent.
S05
AI Overviews
The answer box that replaced the blue links above your listing.
Every engagement ships against all five. No à la carte, no upsell.
Coverage · 100% of indie iOS discovery
Services
Four disciplines. One playbook.
S — 01
App Store ASO
Higher impressions, sharper tap-through, defensible keyword footprint.
S — 02
Generative Engine Optimization
Your app becomes the named recommendation for high-intent prompts.
S — 03
Listing CRO
Same traffic, more installs. Usually pays for the engagement in week six.
S — 04
Localization
Revenue from markets you weren't seriously competing in last quarter.
Engagement · productized
Indie-priced. Studio-grade. What the big ASO shops bill for the intro deck — we ship as the actual deliverable.
Entry · one-time
The Audit
$99/ one-time
A full read of your discoverability across the App Store and the major LLM engines. Written report, 30-minute call, a 30-day action plan you can run yourself.
- →Listing teardown — title, subtitle, screenshots, icon
- →LLM visibility sweep across ChatGPT, Perplexity, Claude, AI Overviews
- →Keyword map · the 5 you should own, the 20 you shouldn't fight for
Standing · monthly
The Engagement
$499/ mo · 2-mo min
Three audits a month plus everything we'd do ourselves. Done for you, shipped weekly, cancellable from month two.
- →3 audits / month — App Store + LLM engines, every 10 days
- →Weekly metadata & screenshot iterations shipped for you
- →One shared Slack — founder, not an account manager
- →Live dashboard · impressions, ranks, LLM citations
Process
How an engagement actually runs.
Brief
Thirty-minute kickoff. We read your code, your reviews, your nearest competitors, and the last twelve weeks of App Connect data.
Teardown
A named-and-numbered list of what's costing you installs across the App Store and the LLM engines. Lift, effort, recommended sequence.
Build
We ship the highest-leverage moves first: metadata, creatives, A/B tests, structured data, source seeding, locale launches.
Compound
Biweekly tests, quarterly reviews, and a kill-switch for anything that stops earning. ASO and GEO both reward patience.
Field study · 04 / Public teardown
How we work, in public.
Each quarter ASOitis publishes one teardown — a live ASO + GEO read on an iOS app that's earned attention. Same thinking we apply behind closed doors, fewer redactions. Below is the Q2 2026 field study; the full quarterly case studies live on the case studies index.
Subject · Q2 2026
US App Store · Productivity
ID 6443918070
Title
Habit Tracker — HabitKit
Subtitle
Streaks & Accountability
Developer
Sebastian Roehl
Rating
4.9 ★ · 2,000
Pricing
Free + IAP
Specimen pulled 2026-05-12 · apps.apple.com/us/app/id6443918070
Public revenue trajectory
Nov 2022
Day one revenue
$150
Month 1
Total revenue
$1.5K
FY 2023
Revenue · 120k DL
$51K
Jan–May 24
Revenue
$110K
2025
Stabilized MRR
$40K+
500K+
Downloads · Play Store
Top 5
“habit tracker” · DE / UK
What we'd underline · six findings
F — 01
The title is the keyword.
Listed as “Habit Tracker — HabitKit”, not “HabitKit — Habit Tracker.” Primary search term first, brand second. The single highest-leverage decision in the entire listing, and the one most indie founders flinch on because it feels less branded.
“Brand second. Always.”
F — 02
The subtitle stacks two more.
“Streaks & Accountability” picks up two strong secondary terms without diluting the primary. No filler adjectives, no value-prop sentence. Thirty characters doing thirty characters of work.
Lesson · 02
F — 03
One keyword. Full conviction.
Most indie apps spread bets across eight terms and rank for none. HabitKit picked “habit tracker” and committed every metadata slot to it. The result: top-five rank in DE and UK App Store search, then Google Play followed.
Lesson · 03
F — 04
Shipped. Then waited.
Three months of no metadata edits. An algorithm shift then rewarded the bet. Discipline beat optimization theatre — the founders who keep tweaking weekly never let any single hypothesis breathe long enough to be measured.
Lesson · 04
F — 05
Earned media is GEO, accidentally.
Ask ChatGPT for a minimalist habit tracker and HabitKit surfaces. Not because of metadata — because the RevenueCat blog, Sub Club podcast, Indie Hackers post and Substack all became LLM training data. Every founder podcast is two channels: human and engine.
“Two channels: human and engine.”
F — 06
The leverage left on the table.
App Store listing remains English-only despite top-five rank in non-English markets. Conservative read: 30–45% additional installs available across DE / JP / KR / ES / PT-BR with translated metadata and screenshots alone — no new product work.
Lesson · 06
Our take
HabitKit didn't win on tactics. It won on conviction— one keyword, one listing, three patient months.
The same playbook works for the next ten indie iOS apps that ship this quarter. Most won't run it because they'll keep tweaking instead of waiting. That's the wedge.
Want the long version? Read ASO for indie iOS apps in 2026 and the companion ASO vs GEO pillar. For a published case study running the same teardown framework, see Glowly AI — ASO + GEO teardown.
A memo from Ahmed · founder, ASOitis
A note to the founder who already tried ASO once.
You hired someone last year, paid four figures, got a deck back that said “refresh your screenshots and add more keywords.” You did. Nothing happened. So you wrote the whole channel off and went back to building. That instinct made sense in 2023.
In 2026 it's expensive. Half your buyers no longer open the App Store first — they ask an LLM and accept the first three names it returns. If you're not in those three, you may as well be on page nine.
We started ASOitis because we kept watching real, well-made indie apps lose to worse competitors who simply showed up in the answer box. That is a fixable problem. It just isn't fixable with the playbook your last agency ran.
If your app is good and nobody can find it, write us. We'll tell you within a week whether we can help — and whether it's worth your money to try.
Ahmed
Founder · ASOitis
Questions
The ones we always get.
Impressions data shifts in two to three weeks. Keyword ranks: four to eight weeks. AI-engine citations: six to twelve weeks. ASO and GEO both compound — anyone selling 'overnight' results should not be running your discovery.
Still on the fence? Ask in person.
Book a 15-min founder callBe in the answer
next quarter.
Book the $99 audit or grab a free 15-min call. Either way you'll walk out knowing whether we can move your numbers — and what we'd charge to try.