Run by one operator.
No account managers.

I've spent the last decade staring at App Store and search listings. SEOitis came first — SEO for indie SaaS founders who were losing organic traffic to Google's AI Overviews and couldn't hire a forty-person agency to fight it. ASOitis is the same thesis applied to iOS apps, with one extra wrinkle: the App Store didn't shrink, it just stopped being the only front door.

The thing I kept seeing in indie iOS founder Slacks was the same loop. Founder ships a polished app. Founder pays a four-figure ASO retainer. Founder gets back a deck titled “refresh your screenshots and add more keywords.” Nothing moves. Founder writes the channel off and goes back to building features. Six months later, a worse competitor is doing $40K MRR because ChatGPT names them first.

ASOitis exists because that loop is fixable. Not with the playbook your last agency ran — that playbook ignores the four answer engines that now do half the discovery — but with a small, productized, founder-run operator who ships weekly to both surfaces in parallel. $99 to audit. $499 a month to engage. No enterprise pricing, no account managers, no ranking guarantees, no upsell.

If your iOS app is good and nobody can find it: write me. I'll tell you within a week whether ASOitis can help — and whether it's worth your money to try.