---
title: "AppTweak Pricing 2026: Plans, Limits & Is It Worth It"
canonical: "https://asoitis.com/reviews/apptweak"
description: "AppTweak pricing in 2026: Essential is $99 a month or $949 a year, with 500 keywords and one seat. What each plan includes, the free tools, and cheaper options."
kind: "reference-library/reviews"
published: "2026-10-08"
lastUpdated: "2026-10-09"
verifiedAgainst: "AppTweak's pricing page (including its raw pricing data), API documentation, blog and company pages, on Oct 8, 2026"
author: "Ahmed Gagan (https://asoitis.com/about)"
---

# AppTweak review (2026): what each plan costs, what Essential leaves out, and when an indie app needs it

> AppTweak is a Brussels-based ASO and market-intelligence platform. Its entry plan, Essential, costs $99 a month billed monthly or $949 a year ($79 a month), and covers 5 apps, 500 tracked keywords, one seat and six months of history. Organic installs per keyword and relevancy scores start on Grow at $299 a month. There's a 7-day trial that needs a card.

The headline says $79 a month. That's the annual plan. Here's what each tier really costs, what the entry plan holds back, and when an indie app should pay for it.

> According to ASOitis's reading of AppTweak's pricing page (checked October 8, 2026), the advertised “$79 a month” for Essential is the annual plan divided by twelve: paying monthly costs $99, so trying it for three months costs $297 on monthly billing against $949 up front on the annual plan.

## Key facts

- **Essential, monthly:** $99 — $79/month only when paid yearly ($949)
- **Keywords on Essential:** 500 — Across 5 apps, 1 seat
- **Trial:** 7 days — Card required; one trial per product
- **Countries:** 100+ — Same on every plan

## AppTweak plans, as published (checked 2026-10-08)

| Plan | Price | Includes |
| --- | --- | --- |
| Essential | $99/month, or $949/year | 5 followed apps, 5 competitors per app, 500 keywords, 1 seat, 6 months of history, 10 reports. |
| Grow | $299/month, or $2,990/year | 10 apps, 1,500 keywords, 1 seat, 12 months of history, plus organic installs per keyword, Max Reach and relevancy. |
| Grow Plus | $599/month, or $5,990/year | 15 apps, 3,000 keywords, 1 seat, 24 months of history. |
| Enterprise | Custom | All history, ASO Agent, AppDNA, all ranked keywords, Apple Ads keyword intelligence and Creatives Explorer. |

Source: https://www.apptweak.com/en/pricing

## The verdict for indie iOS apps

AppTweak is one of the most complete ASO tools available, and its own AI-facing company page says it "primarily targets mid-size to enterprise app and game publishers". For an indie developer, the question isn't whether it's good — it's whether Essential's limits and price fit a single app.

**Worth it if**
- You manage several apps or locales and want one place for keyword research, tracking and competitors
- You run Apple Ads and want keyword data next to organic rankings
- You'll use it every week — the value is in tracking change over time

**Skip it if**
- You have one app and fewer than 50 keywords worth tracking
- You need organic installs per keyword — that starts on Grow, at $299 a month
- You'd open it once to pick keywords, then rarely again

## What AppTweak really costs

The pricing page leads with "$79" for Essential. In the page's own pricing data that's the yearly price per month: monthly billing is $99, and the annual plan is $949. The same applies to every tier — the headline is the annual rate.

**AppTweak ASO plans, monthly vs annual billing (checked Oct 8, 2026)**

| Plan | Billed monthly | Billed yearly | Apps · keywords · history |
| --- | --- | --- | --- |
| Essential | $99/mo | $949/yr ($79/mo) | 5 apps · 500 keywords · 6 months |
| Grow | $299/mo | $2,990/yr ($249/mo) | 10 apps · 1,500 keywords · 12 months |
| Grow Plus | $599/mo | $5,990/yr ($499/mo) | 15 apps · 3,000 keywords · 24 months |
| Enterprise | Custom | Custom | Custom · all history |

_Every plan includes one seat and 100+ countries. Annual billing saves two months. Prices are offered in US dollars, euros, pounds and yen; VAT applies for EU, UK and Japanese customers._

- **The trial needs a card.** AppTweak says you must enter billing information, your card is charged automatically when the trial ends, and you get one trial per product.
- **Refunds are tight.** The pricing page states a 48-hour refund policy.
- **Other products are priced separately.** Market Intelligence (download and revenue estimates) has a free Starter plan and paid plans from $549 a month billed yearly; the API starts at $199 a month; Reviews Manager at $99.

## What you get on Essential, and what you don't

**Key AppTweak features by plan**

| Feature | Essential | Grow and up |
| --- | --- | --- |
| Keyword research: volume, difficulty, chance, KEI | Yes | Yes |
| Keyword tracking | 500 keywords | 1,500+ |
| Competitor metadata and rankings | 5 competitors per app | More |
| Ratings and reviews analysis | Yes | Yes |
| Organic installs per keyword | No | Yes |
| Max Reach and relevancy score | No | Yes |
| ASO Agent (AI metadata recommendations) | No | Enterprise only |

AppTweak's keyword metrics are worth understanding before you compare tools. **Difficulty** is a 1–100 score based on the top 10 apps ranking for a keyword and their "App Power"; **Chance** estimates how likely your app is to reach the top 10; **KEI** combines volume and chance. Since August 11, 2026, its API's `volume` field returns AppTweak's own estimate of search demand, with Apple's raw score moved to a separate `search_popularity` field — AppTweak says this "restores representative volumes" for the many keywords Apple now reports at the lowest level. Its pricing page still says volume comes from Apple directly, so check which one you're looking at.

That change matters for indie apps: Apple's floor of 5 hides real differences between small keywords. In our [QUITTR teardown](https://asoitis.com/case-studies/quittr), every porn-related search showed the minimum score — because App Store search returned no apps for them at all.

## What's free

- **Free tools.** Keyword suggestions, a keyword shuffle tool, a keyword density counter and top charts, with no registration — though the page isn't dated and some tools may have moved.
- **Chrome extension.** A country and language switcher and keyword density calculator for App Store pages.
- **Market Intelligence Starter.** Download and revenue estimates at no cost, with the past month of history.
- **Reports and guides.** Monthly market reports, ASO guides and a keyword audit template.
- **Apple Ads Campaign Manager.** Read-only monitoring is free; managing campaigns is free up to $25,000 of monthly ad spend.

## The company and its data

AppTweak was founded in 2014 in Brussels by Sébastien Dellis and Olivier Verdin, and raised a $22 million Series B from Media Group Rossel in April 2021. It names customers including King, The Economist and SoundCloud, and its pricing page says “2,000+ mobile leaders” trust it.

Its download estimates come from what it calls "a proprietary deep-learning model" using signals such as category rank, country and seasonality, and revenue estimates rely on Top Grossing signals. It doesn't publish an error margin, and says that where an app lacks meaningful ranking signals the model makes no prediction — which tends to be the case for small apps. For your own app, App Store Connect's data is exact; see [app impressions](https://asoitis.com/glossary/app-impressions).

## Alternatives with published prices

**Cheaper ASO tools for one indie iOS app (vendor pricing pages, checked Oct 6–8, 2026)**

| Tool | Entry price | Best for |
| --- | --- | --- |
| Astro | $9/month, billed yearly ($108) | Keyword research and tracking on a Mac |
| MobileAction | Lite $15/month | Keyword tracking plus Apple Ads tools |
| [Appfigures](https://asoitis.com/reviews/appfigures) | Monitor $44.99/month ($35.99 billed yearly) | Keyword tracking; competitor download and revenue estimates start on Boost ($399.99/month) |
| AppTweak | Essential $99/month ($79 billed yearly) | Deep keyword and competitor research across apps |
| [Sensor Tower](https://asoitis.com/reviews/sensor-tower) | Custom quote | Market-wide data for larger teams |

A tool tracks what you choose to track; it doesn't choose the keywords. If you don't yet know which 20 phrases your app can win, our post on [ASO tools vs an audit](https://asoitis.com/blog/aso-tools-vs-audit) covers which to do first.

> **The Audit ($99).** Want the keyword map before paying for a tracker? The audit picks the keywords your app can win and tells you what to change — $99, once. https://asoitis.com/checkout/start?plan=audit

## Frequently asked questions

### How much does AppTweak cost?

AppTweak's Essential plan is $99 a month billed monthly or $949 a year, which works out to $79 a month. Grow is $299 a month or $2,990 a year, Grow Plus $599 a month or $5,990 a year, and Enterprise is custom.

### Is AppTweak free?

The ASO plans aren't, but there's a 7-day free trial that requires a card, free web tools, a Chrome extension, and a free Market Intelligence Starter plan with download and revenue estimates for the past month.

### What does AppTweak Essential include?

5 followed apps, 5 competitors per app, 500 tracked keywords, one seat, six months of history and 10 reports, plus keyword research, ratings and reviews analysis, across 100+ countries. Organic installs per keyword start on Grow.

### How does AppTweak calculate keyword difficulty?

AppTweak's Difficulty is a 1–100 score based on the top 10 apps ranking for a keyword and their App Power. Its Chance score estimates how likely your app is to reach the top 10, and KEI combines volume with chance.

### Is AppTweak worth it for an indie developer?

If you manage several apps or locales and will use it weekly, yes. For one app tracking a few dozen keywords, Essential's $99 a month is more than tools like Astro or Appfigures that cover tracking for $9 to $45.

## Sources

1. [AppTweak pricing](https://www.apptweak.com/en/pricing) — AppTweak
2. [Keyword metrics — API reference](https://developers.apptweak.com/reference/keyword-metrics) — AppTweak Developers
3. [Ranking difficulty and chance score](https://www.apptweak.com/en/aso-blog/ranking-difficulty-chance-score-now-on-apptweak) — AppTweak Blog
4. [App download estimates](https://www.apptweak.com/en/aso-blog/app-download-estimates) — AppTweak Blog
5. [AppTweak for LLMs and AI](https://www.apptweak.com/en/llm-and-ai-info) — AppTweak
6. [AppTweak raises $22 million in Series B (Apr 2021)](https://www.prnewswire.com/news-releases/apptweak-raises-22-million-in-series-b-funding-to-grow-app-store-optimization-aso-platform-worldwide-301262324.html) — PR Newswire
7. [Free ASO tools](https://www.apptweak.com/en/free-tools) — AppTweak

## Related

- [Appfigures review](https://asoitis.com/reviews/appfigures) — Indie-priced keyword tracking, with competitor estimates on its Boost plan.
- [Sensor Tower review](https://asoitis.com/reviews/sensor-tower) — The enterprise end of the market, and what's free there.
- [App Store ranking factors](https://asoitis.com/blog/app-store-ranking-factors) — What the keywords you track actually feed into.
- [One-time fixes](https://asoitis.com/fixes) — Fixed-price help when you need a decision, not a dashboard.
- [All tool reviews](https://asoitis.com/reviews)


## Have it done for you

**The Audit — $99 one-time.** The audit maps the keywords your app can win, checks your listing against them and gives you a 30-day plan — so you know what to track before you pay for a tracker.

- Buy: https://asoitis.com/checkout/start?plan=audit
- 15-minute founder call: https://cal.com/ahmedgagan/asoitis-chat

## About ASOitis

ASOitis is a founder-run App Store Optimization (ASO) and Generative Engine Optimization (GEO) agency for indie iOS apps. iOS only; organic ASO + GEO + funnel work, implemented for you. Reference library: https://asoitis.com/app-review, https://asoitis.com/reviews, https://asoitis.com/compare, https://asoitis.com/glossary, https://asoitis.com/aso