---
title: "AppFollow Pricing 2026: Plans, Limits & Is It Worth It"
canonical: "https://asoitis.com/reviews/appfollow"
description: "AppFollow pricing in 2026: Free, ASO at $29 a month, Essential at $179, Team at $599 — the limits on each, the AI review agents, MCP access, and alternatives."
kind: "reference-library/reviews"
published: "2026-10-11"
lastUpdated: "2026-10-11"
verifiedAgainst: "AppFollow's live pricing page (monthly and yearly billing, every plan card and the comparison table), AppFollow's blog, help center and comparison pages, and Vendr, on Oct 10, 2026"
author: "Ahmed Gagan (https://asoitis.com/about)"
---

# AppFollow review (2026): what each plan costs, what the free plan already gives you, and who should pay

> AppFollow is a review management and ASO platform for the App Store, Google Play and other stores. Its free plan covers 2 apps, 500 tracked keywords and 10 competitors with 7 days of history. ASO costs $29 a month ($19 billed yearly), Essential $179 ($129) and Team $599 ($425). Most indie apps need Free or ASO; pay more for review automation at volume.

AppFollow now publishes its prices. The free plan is more generous than most paid ASO plans; the jump that matters is for review-heavy teams.

> According to ASOitis's check of AppFollow's live pricing page on October 10, 2026, its free plan tracks 500 keywords and 10 competitors for 2 apps — five times the 100 keywords on Appfigures' $44.99-a-month Monitor plan — while the “$19 a month” on AppFollow's comparison pages is its ASO plan billed yearly; paying monthly costs $29.

## Key facts

- **Free plan:** 500 keywords — 2 apps, 10 competitors, 7-day history
- **ASO plan, monthly:** $29 — $19/month only when billed yearly
- **Trial:** 10 days — Then downgrades to Free
- **MCP server:** No extra charge — Uses your plan's API credits

## AppFollow plans, as published (checked 2026-10-10)

| Plan | Price | Includes |
| --- | --- | --- |
| Free | $0 | 2 apps, 500 keywords, 10 competitors, 100 manual replies, AI summary, 7 days of history. |
| ASO | $29/month, or $19/month billed yearly | 2 apps, 500 keywords, 30 competitors, AI keyword suggestions, search downloads, 30 days of history. |
| Essential | $179/month, or $129/month billed yearly | 5 apps, 3,000 keywords, 100 competitors, AI support agent, review translation, helpdesk integrations, 365 days of history. |
| Team | $599/month, or $425/month billed yearly | 10 apps, 9,000 keywords, 250 competitors, advanced AI agents, full history, more stores. |
| Enterprise | Custom | Custom limits, SSO and a guaranteed SLA. |

Source: https://appfollow.io/pricing

## The verdict for indie iOS apps

AppFollow started as a review management tool and still leads with it: AI replies, tagging, helpdesk integrations and alerts. ASO keyword tracking sits alongside. For an indie developer the free plan is the surprise — 500 tracked keywords for two apps costs nothing — and AppFollow's own plans post tells indie and solo developers to “start on Free or the ASO plan.”

**Worth it if…**
- You get enough reviews that replying, tagging and translating them takes real time
- Support runs in Zendesk, Intercom, Freshdesk or Salesforce and reviews should land there
- You want keyword tracking for one or two apps without paying for it

**Skip it if…**
- You need competitor download and revenue estimates — AppFollow's plans don't list them
- You want more than 30 days of keyword history without paying $179 a month
- You only need one dashboard for downloads, revenue and keywords — Appfigures is built for that

## What each plan costs and includes

**AppFollow plans, from its live pricing page (checked Oct 10, 2026)**

| Plan | Billed monthly | Per month, billed yearly | Apps | Keywords | Competitors | History |
| --- | --- | --- | --- | --- | --- | --- |
| Free | $0 | $0 | 2 | 500 | 10 | 7 days |
| ASO | $29 | $19 | 2 | 500 | 30 | 30 days |
| Essential | $179 | $129 | 5 | 3,000 | 100 | 365 days |
| Team | $599 | $425 | 10 | 9,000 | 250 | Full |
| Enterprise | Custom | Custom | Custom | Custom | Custom | Custom |

_The page defaults to yearly billing (“up to 29% off”) and shows the monthly price struck through. AppFollow says plan prices “apply to new users only and do not include VAT.” Every plan includes unlimited users and unlimited automated replies._

What the jumps buy: ASO adds AI keyword suggestions, search downloads, an organic traffic dashboard and in-app events tracking. Essential adds automated review translation, an AI support agent, downloads by keyword, sentiment tags, helpdesk integrations and CSV export. Team adds advanced AI and monitoring agents, semantic tags, executive reports and the Microsoft, Xbox and Amazon stores.

> **The limit that bites: history.** Free keeps 7 days of data and ASO keeps 30. For keyword work that's short — you can't compare this month's ranks with last quarter's. AppFollow's July 2026 update lists a 365-day history add-on for ASO at $29, without saying whether it's monthly or one-off; check before you rely on it.

## Review management and AI agents

- **AI agents on every plan.** In September 2026 AppFollow turned its automation into agents: “The AI Support agent replies to reviews, the Categorization agent tags them, and the Rating protection agent reports harmful reviews to the stores.” Its help center lists them as available on all plans; the pricing page reserves the “advanced” versions for Team.
- **Replies in your helpdesk.** Reviews can flow into Zendesk, Salesforce, Helpshift, Freshdesk or Intercom and be answered there.
- **More than two stores.** Besides the App Store and Google Play, AppFollow lists integrations for stores such as the Samsung Galaxy Store and Steam, and its Team plan adds Microsoft, Xbox and Amazon.

Replying matters for more than goodwill. Apple says that when you respond to a review, “the reviewer is notified and has the option to update their review” — see our guide to [asking for App Store ratings](https://asoitis.com/blog/skstorereviewcontroller) for the other half of the job.

## MCP server and API

AppFollow launched an MCP server and AI toolkit in August 2026, so assistants like Claude can query your reviews, ratings and keywords. Its blog says “there's no separate charge for the connector or the toolkit, and both work on any plan, though which methods you can reach depends on your subscription.” Usage draws on API credits: 500 a month on Free and ASO, 1,000 on Essential and Team.

> **The Audit ($99).** Picking a tool before you know your keywords? The $99 audit gives you the keyword map first — then any free plan is enough to track it. https://asoitis.com/checkout/start?plan=audit

## Fine print and one claim to check

- **The FAQ is out of date.** AppFollow's pricing FAQ still describes the free plan as “track 2 apps, 1000 keywords… invite up to 5 team members”; the plan table on the same page says 500 keywords and unlimited users. We've used the table.
- **“From $19” means yearly.** AppFollow's comparison pages quote the ASO plan from $19 a month. That's the yearly-billed rate; monthly it's $29.
- **A claim about Appfigures that doesn't hold.** AppFollow's comparison page says “Appfigures gives you downloads, revenue, estimates and ASO from $9.99 a month.” In Appfigures' own plan table, the $9.99 Connect plan has no keyword tracking, and download and revenue estimates start on Boost at $399.99 a month — see our [Appfigures review](https://asoitis.com/reviews/appfigures).

## AppFollow alternatives

**Cheaper or different options for an indie iOS app**

| Tool | Entry price for keyword tracking | Best for |
| --- | --- | --- |
| AppFollow | Free (500 keywords, 2 apps) | Review management, free keyword tracking |
| [Appfigures](https://asoitis.com/reviews/appfigures) | Monitor $44.99/month (100 keywords) | One dashboard for downloads, revenue and keywords |
| [AppTweak](https://asoitis.com/reviews/apptweak) | Essential $99/month (500 keywords) | Deeper ASO research |
| [Sensor Tower](https://asoitis.com/reviews/sensor-tower) | No published prices | Enterprise market and ad intelligence |

_For AppFollow's own enterprise-style contracts, Vendr's buyer data shows a median of $10,500 a year (updated February 2026) — third-party data, and its plan names predate AppFollow's current tiers._

## Frequently asked questions

### How much does AppFollow cost?

AppFollow has a free plan. ASO costs $29 a month or $19 a month billed yearly, Essential $179 or $129, and Team $599 or $425. Enterprise is custom. Prices exclude VAT and apply to new users.

### Is AppFollow free?

Yes. The free plan covers 2 apps, 500 tracked keywords, 10 competitors, 100 manual review replies and an AI summary, with 7 days of historical data and no credit card required.

### Does AppFollow have a free trial?

Yes, 10 days of premium features. When it ends, the account downgrades to the free plan rather than charging you.

### Does AppFollow show competitors' downloads and revenue?

Its plans don't list download and revenue estimates for other apps. ASO and higher plans include search downloads and organic traffic data for your own apps. For competitor estimates, Appfigures' Boost plan or Sensor Tower are the options.

### Is AppFollow better than Appfigures?

For review management, AppFollow does more — AI agents, helpdesk integrations, more stores. For a single view of downloads, revenue and keywords, Appfigures fits better. For keyword tracking alone, AppFollow's free plan covers more keywords than Appfigures' $44.99 Monitor plan.

## Sources

1. [AppFollow pricing](https://appfollow.io/pricing) — AppFollow
2. [New plans at AppFollow and how to choose the right one](https://appfollow.io/blog/new-plans-at-appfollow-and-how-to-choose-the-right-one) — AppFollow
3. [AppFollow MCP for Claude](https://appfollow.io/blog/appfollow-claude-mcp-aso) — AppFollow
4. [AppFollow Q2 2026 updates (history add-ons)](https://appfollow.io/blog/appfollow-q2-2026-steam-beta-ai-reply-style-and-report-a-concern-for-everyone) — AppFollow
5. [AppFollow vs Appfigures](https://appfollow.io/compare-appfollow-vs-appfigures) — AppFollow
6. [AppFollow integrations](https://appfollow.io/integrations) — AppFollow
7. [AppFollow pricing data](https://www.vendr.com/marketplace/appfollow) — Vendr

## Related

- [Appfigures review](https://asoitis.com/reviews/appfigures) — The analytics-first alternative, with every plan priced.
- [AppTweak review](https://asoitis.com/reviews/apptweak) — Deeper ASO research at $99 a month.
- [Appfigures vs Sensor Tower](https://asoitis.com/compare/appfigures-vs-sensor-tower) — When you need competitor estimates.
- [The App Store keywords field](https://asoitis.com/blog/app-store-keywords) — What to track once you have a tool.
- [All tool reviews](https://asoitis.com/reviews)


## Have it done for you

**The Audit — $99 one-time.** Before you pay for any ASO tool, the $99 audit tells you which keywords are worth tracking and gives you a 30-day plan.

- Buy: https://asoitis.com/checkout/start?plan=audit
- 15-minute founder call: https://cal.com/ahmedgagan/asoitis-chat

## About ASOitis

ASOitis is a founder-run App Store Optimization (ASO) and Generative Engine Optimization (GEO) agency for indie iOS apps. iOS only; organic ASO + GEO + funnel work, implemented for you. Reference library: https://asoitis.com/app-review, https://asoitis.com/reviews, https://asoitis.com/compare, https://asoitis.com/glossary, https://asoitis.com/aso